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Anand nagrick
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Making life simpler through digital product design
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– Hello folks –

– I’m Anand Nagrick, an end-to-end digital craftsman who creates products and services for everyone, not just for the digital-savvy.
– I’ve shipped numerous products and have been working on some consumer focused native mobile projects, but due to NDA’s this website only outlines my approach as a experienced Lead Product Designer based in Bristol, UK.

– Here's a taste of what I do –
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Get in touch to find out more about the products above.
– And this is how I do it –
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– Every design problem is different and therefore deserves a bespoke solution. From my experience working with many product agencies this can be achieved through a multitude on variations of the double diamond creative process.
– I begin by listening and talking to the right people. Gathering insights from the business helps to uncover the challenges faced. Talking to key stakeholders allows me to gain different perspectives on the core requirements and objectives.
– A fundamental understanding of customers needs, obtained by looking through their lens is essential in proving or disproving any initial assumptions.

All done through a variety of activities:

workshops - interviews - surveys
competitor analysis - Data analysis

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– For me the most exciting part is seeing the product come to life. I often create sketches based on the outputs of workshops, which are then quickly tested with customers, be it guerilla or lab based. These allow for a distillation of ideas to progress into an MVP with user flows mapped out and stitched into wireframes and low-fidelity prototype, again tested in the field.
– Alongside this, the beginnings of a look and feel materialises to create a more polished product. Careful consideration is given to interactions and motion design constructed to form another prototype ready to run in more usability tests.

All done through a variety of activities:

Ideation - wireframes - Concepts - designs
prototyping - motion interactions - Mobile maps
user flows - content strategy - Usability Testing

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– Working closely with a cross-functional engineering team allows me to refine the experience and concentrate on the nuances of different devices on the products designated platforms be it mobile or web.
– Adept in agile and scrum framework, I'm able to collaborate with the engineering and data teams to create designs and cohesion through design reviews and show and tells. I'm constantly looking to push our teams to achieve rich engaging end-user experiences yet always being mindful of multiple business constraints of feasibility and viability.

All done through a variety of activities:

information architecture schematics - artwork assets - motion and interactions - style guides
Design system - Hand over documentation
device testing

– A side project –
Tumee side project
– Introducing Tumee. A mobile app that encourages people to make the right food choices, create better habits, and ultimately live healthier lives. Get in touch to find out more about this project.
- I've worked with -
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Plus many more brands and startups within fintech, healthtech, transport, retail, media, education spanning across a multitude of agencies for over more than a decade.
- Some kind words -
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Anand has been a real pleasure to work with, delivering highly creative work that fits the brief perfectly. He brings an excellent mix of IA, UX, creativity and service design thinking to the work. He has a great ability to quickly understand the brief and context, and draw on his experience to help improve and develop concepts.



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Anand has a unique combination of skills that made him pivotal to our project's success. His deep knowledge of the design craft, with the maturity and foresight to anticipate how different techniques can add value to our mission, coupled with strategically bringing different pieces of the experience together ensured our client had a clear understanding of how our product strategy translated into designs and how the product itself can add value to customers and the business respectively.



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The project we worked together on really highlighted the power of a switched-on and tech-savvy designer. He has the ability to know when to really push back on decisions he knows are wrong or are diminishing to the quality for a product. Anand works quickly and methodically, never missing a beat whilst producing exactly what you wanted first time around and three other variations to really help understand what the options are. Anand is a gentlemen, a team-player, an absolute laugh-riot and is easily up there as one of the best I've ever worked with.



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His attention to detail and passion for flawless experience design, means that you can trust that anything he works on is going to be underpinned with solid rationale and his years of experience are evident in his work. Anand is clearly a fantastic designer, but its also his commitment, his directness and ability to see the fun in each project, that also makes him great to work with.



- Let's talk shop -
– I'm keen to work on more consumer focused mobile apps. If there's a product design project or permanent role you have in mind then do get in touch.
– My Linkedin profile lists my experience and has many recommendations and honest words from former colleagues.

– Connect via Linkedin
– Alternatively ping me an email